A dynamic, multimedia campaign designed to inform people about all facets of our economy and illustrate the connection between creative thinking and business that will determine our future economic success.
- Provide engaging news, editorial, and visual content with a focus on the economy.
- Create a forum promoting innovative thinking in business, media, and the arts.
- Connect a new generation of entrepreneurs, business people and creators.
- Make economic information and news more accessible and relevant to a new audience.
- Restore faith in our economy by engaging the people that comprise it.
EnjoyBanking was started in NYC by a few artists and business people in response to the panic surrounding the financial crisis. While mainstream media’s panic-driven coverage of the economic downturn may have boosted ratings, it has done very little to inform people about the real problems and the possible solutions to them. EnjoyBanking is borne out of an artistic voice, which is one of criticism but also of optimism. Art, like business, is driven by the impetus to create. EB strives to create a forum about this Creative Economy.
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